How You'll Make an Impact:
Cloudbeds is looking for an experienced and data-driven Paid Campaign Manager to join our high-performing Marketing Operations team. This role is ideal for someone who thrives in B2B SaaS performance marketing and wants to take ownership of global, multi-channel acquisition programs.
Success in this role will require experience with performance marketing strategies that go beyond traditional lead generation—focusing instead on reaching high-value accounts with tailored, data-informed approaches. Campaigns should be designed to engage decision-makers within Mid-Market organizations through personalized, one-to-one tactics that align with complex buying cycles and longer consideration paths.
Location:Remote - Must align with time zones across Americas, Europe, and Asia
What You Bring to the Team:
- Plan, launch, and optimize global paid media campaigns across Google Search, LinkedIn Ads, Meta, and review platforms like Capterra and Hotel Tech Report.
- Build and execute ABM-style campaigns using target account lists from Salesforce to reach key accounts
- Own budget pacing and performance across channels with focus on efficient pipeline generation,
- Manage and collaborate with external consultants and agency partners across global regions to support and scale demand generation initiatives, ensuring alignment with strategy, budget, and performance KPIs.
- Collaborate closely with regional sales leaders to deliver insights and align paid media strategy with revenue goals.
- Partner weekly with the Content, SEO, and CRO teams to support organic traffic growth and conversion optimization across the website.
- Experiment with non-traditional demand generation tactics, including LinkedIn thought leadership, Slack communities, influencer marketing tests, and new emerging channels.
- Implement and maintain accurate tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Work cross-functionally to improve lead routing and conversion, ideally with tools like Chili Piper, Qualified, or LeanData.
What Sets You Up for Success:
- Minimum 5 years of hands-on experience managing paid media campaigns in a B2B SaaS environment.
- Strong track record managing budgets and performance across Google Search and LinkedIn Ads.
- Familiarity with channels like Meta Ads, Capterra, Hotel Tech Report, or niche comparison platforms.
- Proven track record in capturing B2B audiences in mid-market or enterprise segments, with an Account-Based Marketing (ABM) mindset to design and execute multi-touch campaigns across multiple channels
- Intermediate to advanced experience with Salesforce CRM and Account Engagement (Pardot).
- Proficient in Google Tag Manager and GA4 for campaign tracking and web analytics.
- Strong command of Excel/Google Sheets for data analysis and performance reporting.
- Working knowledge of Looker Studio, Tableau, Sigma or similar BI tools (basic level acceptable).
- Bonus: experience with lead routing tools like Chili Piper, Qualified, or LeanData.
- Experience with Zapier for creating and managing workflows and automations across platforms is a plus.
- Excellent communication and collaboration skills, especially in cross-functional environments.
- Fluent in English (Spanish is a plus, but not required).
- Creative, analytical mindset with a passion for testing new demand strategies beyond traditional campaign tactics.
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