The VP, Loyalty Partnerships is responsible for accelerating CarTrawler’s growth within the global loyalty ecosystem through the identification, negotiation and execution of high-value B2B partnerships.
This is a senior, externally facing role focused on developing, negotiating and contracting new commercial relationships with loyalty programme owners and member-based organisations. The successful candidate will bring deep sector expertise, sharp commercial judgement and a well-established network across the loyalty landscape.
As the senior subject matter expert in loyalty partnerships, you will shape CarTrawler’s market positioning, influence commercial and product direction where appropriate, and lead complex, multi-year negotiations that deliver sustainable, scalable contribution aligned to our broader strategic priorities.
This position combines strategic leadership, commercial ownership and cross-functional influence to position CarTrawler as a trusted, high-value partner within the global B2B loyalty ecosystem.
This role can be based in Dublin, the UK or New York, with regular international travel to meet with prospective partners and attend industry events, as well as periodic travel to our Dublin headquarters for important in-person meetings and collaboration.
What you’ll do as VP Loyalty Partnerships
- Build, qualify and manage a high-quality pipeline of B2B loyalty and member-based partnership opportunities, leveraging your industry network and applying disciplined prioritisation and execution.
- Lead end-to-end commercial negotiations for complex, high-value, multi-year partnerships.
- Develop commercially robust, tailored proposals that deliver compelling member value while maximising long-term contribution for CarTrawler.
- Translate partner commercial and technical requirements into clear, structured internal briefs across Product, Technology, Supply, Finance and Go-Live teams.
- Build and sustain trusted C-suite and senior stakeholder relationships across prospective and existing partners.
- Represent CarTrawler at relevant industry forums and events, strengthening market presence and elevating CarTrawler’s profile.
- Maintain deep knowledge of the loyalty landscape, trends, competitive insight and enabling technologies.
- Ensure rigorous pipeline governance, accurate forecasting and delivery against agreed commercial targets.
- Define and continuously evolve CarTrawler’s B2B loyalty and member benefits proposition in line with market opportunity and strategic priorities.
- Identify and prioritise attractive segments and verticals based on strategic fit, scalability and contribution potential.
- Provide ongoing insight into loyalty market dynamics, competitive positioning and emerging business models.
- Partner with Commercial Strategy to shape segment strategy, financial frameworks and long-term growth plans.
- Act as the internal authority and “voice of the market” for loyalty partnerships, ensuring CarTrawler maintains a differentiated and competitive position.
What you’ll bring to the team
- 10+ years’ experience in senior commercial, partnership or business development roles within the loyalty, affinity and membership programmes sector.
- Bachelor’s degree in business, strategy or a related field – or bring equivalent experience.
- Strong commercial and financial literacy, with ability to interpret complex P&Ls and business cases.
- Direct experience negotiating travel industry agreements within a loyalty context is highly desirable.
- Proven track record of structuring and closing complex, multi-year commercial partnerships.
- Experience working in platform-based or transaction-driven business models.
- Demonstrated ability to design propositions that balance customer value, partner economics and internal contribution.
- Exposure to working in high-growth, matrixed or international environments.
- Experience influencing product and technical teams to deliver partner-specific solutions.
- High proficiency in Microsoft Office (Excel, PowerPoint, Word).
