About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you’ll get to
SEO & Content Strategy Leadership
- Lead SEO and content strategy for the SEA market, ensuring high content quality, strong local relevance, and measurable business impact.
- Own the end-to-end content planning across key destinations, verticals, and user journeys, aligned with traffic growth and order conversion goals.
- Ensure content meets both search engine requirements and user intent, improving engagement and conversion performance.
Large-Scale Website SEO Optimization
- Drive SEO optimization for large-scale websites (millions of pages and/or traffic scale)
- Collaborate with product and tech teams to implement SEO best practices at scale.
- Translate keyword insights into actionable content and landing page strategies to improve rankings and traffic quality.
SEO Project Planning & Execution
- Define clear KPIs and measurement frameworks based on data analysis and business objectives.
- Continuously optimize strategies to improve traffic quality, order volume, and ROI
Team Management & Cross-Functional Collaboration
- Manage and mentor an SEO team of 10+ members, including goal setting, performance reviews, and skill development.
- Establish clear workflows, standards, and best practices to ensure high execution efficiency and output quality.
- Build a scalable team structure that supports long-term growth.
- Work closely with local market operation teams, content teams, product, tech, and marketing stakeholders
Competitor & Industry Analysis
- Analyze competitor SEO strategies and industry trends to identify opportunities and risks.
- Monitor changes in search engine algorithms, user behavior, and market dynamics.
- Proactively propose new SEO directions and innovative growth opportunities.
What you'll Need to Succeed
- 5+ years of SEO-related experience, with hands-on expertise in GSC, GA, and SEO analysis tools.
- People management experience will be highly advantageous.
- Ability to analyze complex data, summarize insights, and translate them into executable SEO strategies.
- English proficiency is required. Strong understanding of user behaviors, culture, and local market characteristics in SEA region.
- Strong sense of ownership, able to work independently while leading teams and projects.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!
Region: Asia-Pacific | Ref ID: ST-12342
