About the Company
Trip.com is a leading online travel agency that aims to provide seamless travel experiences for customers worldwide. Our mission is to make travel accessible and enjoyable for everyone, fostering a culture of innovation, collaboration, and customer-centricity.
About the Role
The role involves strategic brand management, brand guardianship, and brand marketing campaign management to enhance the Trip.com brand's presence and engagement in the local market.
Responsibilities
- Implement global brand strategy related to local business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.
- Develop an in-depth understanding of local market, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.
- Work closely with HQ brand marketing team to define and align on brand strategy in Thailand.
- Implement global guidelines and ensure consistency in brand image, identity, and messaging across all consumer touchpoints.
- Be a brand ambassador and influence internal stakeholders to ensure colleagues fully understand brand marketing initiatives and gain needed supports.
- Plan and execute TTL campaigns in accordance with a strategy, budget, and deadline.
- Work with HQ & local cross-functional teams, partners (e.g. media, influencers, agencies) and coordinate resources to drive successful campaign launches.
- Review plans, creative assets, media materials and provide guidance with local insights.
- Track, analyze, and report campaign performance to optimize and implement strategies accordingly.
- Identify innovative and effective communication channels/programs and growth opportunities.
Qualifications
- 6+ years of branding and marketing experience with proven expertise in brand strategy, brand management, and integrated marketing plans.
- Proven track record of independently managing successful campaigns to deliver powerful brand communication, including planning, testing, creative development, and ongoing optimizations.
- Able to communicate with and influence people from cross-functional/cross-regional teams and diverse backgrounds to drive effective results.
- Have sharp and creative eyes, pay close attention to detail, and able to review, evaluate, identify, and guide the best-in-class brand marketing programs and brand-related materials across all media channels.
- Background in travel/e-commerce/online platform preferred.
Required Skills
- Strong team player with excellent communication skills.
- Self-motivated marketer passionate in crafting an exceptional brand.
- Self-starter with growth mindset and “can do” attitude.
- Willing to be hands-on and is result driven.
- Fluent in verbal and written English & Thai.
Preferred Skills
- Willing to travel when required.
Pay range and compensation package
Compensation details will be discussed during the interview process.
Equal Opportunity Statement
Trip.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Personal Information Statement
"For necessary purposes such as screening and interviewing by our client,The Trip, the personal information and resume you have provided to us will be shared with and collected, processed, and stored by our client (an overseas client). This involves the cross-border transfer of personal information.
Given the importance we place on your privacy, we will only proceed with the process if you consent to this. Should you have any concerns, please let us know and we will immediately stop the referral. Thank you!"
🌍 International | Ref ID: ST-13393
