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Baltasar Crespi

Freienbach, Schwyz, Switzerland
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Details

Headline: Strategic Partnerships | Account Management, Expansion, Marketplace & Destination Optimization | EMEA & APAC | Travel Tech, Mobility & Experiences | Hospitality SaaS | Direct Channel Marketing
Hospitality / Travel Tech Experience: YES
Language Proficiency: English, Spanish, German, Other
Core Skills: Account Management, Client Retention, Competitive Analysis, Cross-functional Collaboration, Market Analysis, Presentation Skills, Product Lifecycle Management, Sales Forecasting, Strategic Planning
Soft Skills: Adaptability, Emotional Intelligence, Interpersonal Skills, Leadership, Teamwork, Time Management

Skills

Revenue & P&L Ownership | B2C E-commerce Growth & Customer Acquisition | Conversion, Retention & LTV Optimisation | Performance Marketing Oversight & ROI | Commercial & Growth Strategy | Partnerships & Business Development (Hotels & Experiences) | Data-Driven KPI Management | Multi-Market Scaling

About

Commercial and growth leader with 20+ years in travel, experiences, and hospitality - across B2C eCommerce, OTAs, and B2B SaaS in Europe, the Middle East, and APAC.

I’ve built and scaled revenue engines by staying close to the numbers and the customer: improving performance for a global, regional and local hotel brand, helping scale an OTA in high-growth markets, and leading the expansion of a hotel direct-channel SaaS (booking engine).

My work has consistently focused on practical growth levers - UX and website conversion, booking engine features, pricing/offer strategy, and performance marketing across SEM, CRM/email, social, acquisition, and retention.

More recently, I’ve led experiences sourcing and strategic partnerships across Europe, combining supply strategy, account growth, and marketplace optimization to drive availability, quality, and commercial impact.

Right now, I’m adding AI-driven transformation to my toolkit - how to apply AI in a pragmatic way to improve decision-making, automate what’s repetitive, and scale growth with measurable, repeatable processes.