Details
Skills
Marketing & Commercial
Field & Event Marketing: End-to-end ownership of events, trade shows, exec dinners, webinars
Sales Enablement: Sales-aligned messaging, outreach, follow-up, deal support
Campaign Execution: Integrated campaigns tied to pipeline, not vanity metrics
Messaging & Storytelling: Translating complex products into clear buyer narratives
Partner & Co-Marketing: Joint events, webinars, and campaigns with tech partners
Competitive Campaigns: Targeted take-out messaging and sales collateral
Measurement: CRM-led reporting, attribution, optimisation
Soft Skills
Commercial mindset: Outcome-focused, revenue-aware
Calm under change: Comfortable in fast-moving, evolving environments
Sales-first collaborator: Trusted partner to sales and leadership
Ownership: Proactive, self-directed, reliable
Remote-first: Clear communicator, strong time management
Fast learner: Picks up new industries and products quickly
Tech & Tools
CRM & Marketing: Salesforce, HubSpot
Analytics: Google Analytics, dashboards, attribution
Events: Cvent, Livestorm, WebinarGeek, Zoom Webinars
Delivery: Asana, monday.com, Slack, Google Workspace
Creative & AI: Figma, Canva, ChatGPT, Claude
About
My careers story:
I didn’t plan to end up in hospitality tech. It just makes too much sense not to.
I started my career in big, legacy organisations.
Highly regulated. Process-heavy. Zero room for vague thinking.
That’s where I learned how to:
Communicate clearly
Work across teams who don’t always agree
Turn complex products into messages people actually trust
Then I moved into high-growth SaaS.
Smaller teams. Faster pace. Constant change.
New markets. New priorities. New “can you just…” requests every week.
That’s where I learned how to:
Operate without perfect information
Build momentum quickly
Work side-by-side with sales, not around them
For the past few years, I’ve done all of this in remote-first teams across EMEA.
And all the while, I was travelling. A lot.
Work trips. Long weekends. Remote work abroad.
Booking hotels. Apartments. Short stays. Long stays.
Seeing how different properties operate, and where things break down.
The longer I travelled, the more obvious something became: hospitality is one of the most complex, human industries there is.
Buying decisions aren’t just rational.
They’re emotional.
Operational.
High-stakes.
Multiple stakeholders.
Long sales cycles.
Pressure from every angle.
Which is exactly why hospitality tech clicked.
It sits at the intersection of:
Technology
Experience
People
Commercial reality
Everything I’d learned - from regulated industries to SaaS to remote execution - suddenly had a place.
I know how to support sales teams in complex deals.
I know how to turn product capability into stories customers understand.
And I know how to build marketing that helps people choose with confidence.
Hospitality tech isn’t a pivot for me.
It’s the natural outcome of the work I’ve done, and the life I live. And it’s where I want to stay.
Profile Photo
