About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
Description:
Trip.com Marketing team is seeking a passionate, data-driven User Growth Strategy Manager who will be responsible for defining and executing a comprehensive user growth strategy specifically for the Hotels business. This role will focus on driving significant uplift across all stages of the user lifecycle (Acquisition, Activation, Retention, and Referral) to achieve fast, sustainable growth and meet Trip.com’s global and regional Hotels growth targets.
Responsibilities:
- Develop User Growth Strategies
·Align growth initiatives with Trip.com’s global hotel business objectives to increase engagement, conversion, and repeat bookings.
·Develop tailored strategies for different user segments.
·Drive marketing initiatives across different platforms and channels.
·Plan and execute major campaign or project to boost traffic and bookings.
- Data Analysis & Growth Optimization
·Use analytics tools to monitor user behavior, conversion rates, and ROI for data-driven decision-making.
·Conduct A/B testing and price elasticity analysis to optimize pricing and marketing performance.
- Cross-Functional Collaboration
·Collaborate closely with product, tech, advertising, and supply teams to implement growth tools and innovative solutions.
·Support global and regional growth initiatives, ensuring effective execution across markets.
Requirements:
- 5+ years of relevant experience in user growth, marketing, or project management.
- Bachelor’s degree or higher in a relevant field (e.g., Marketing, Business Analytics, Project Management).
- Highly proficient in data analysis: Expertise in SQL and Excel is required. Proven understanding and application of A/B testing methodologies and ROI modeling.
- Excellent cross-functional communication and interpersonal skills, with the ability to independently lead and drive project execution from strategy to completion. Clear business acumen and strong team collaboration skills, capable of actively promoting successful business partnerships.
- Strong strategic thinking, acute data sensitivity, and robust logical reasoning abilities.
- Fluent in English (both written and verbal) and possessing a global mindset.
- Highly self-motivated, results-driven, and possesses a strong sense of ownership and responsibility.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
