Director Franchise Operations – South & East Europe
Wyndham Hotels & Resorts
Ready to elevate hotel performance and strengthen owner partnerships across a dynamic region?
We are seeking a commercially driven and operationally strong Director Franchise Operations to support and enhance the performance of a portfolio of hotels across South & East Europe.
In this highly visible role, you will act as a strategic partner to owners, management companies, and hotel teams—driving revenue performance, brand compliance, and guest satisfaction, while supporting successful hotel openings and long-term growth.
What you’ll be doing
- Act as the primary contact for hotel owners and management teams
- Analyse hotel performance data to identify opportunities and implement improvement strategies
- Conduct regular business reviews and develop actionable operational plans
- Support hotels in improving revenue, guest satisfaction (OSAT, NPS), and brand engagement
- Strengthening owner relationships
- Build strong partnerships with ownership groups, asset managers, and stakeholders
- Support retention, renewals, and overall owner value proposition
- Collaborating with internal teams (Revenue, Sales & Marketing, Finance, Legal, HR) to deliver results
- Lead operational excellence & compliance
- Ensure hotels meet brand standards, quality assurance, and training requirements
- Support the rollout of Wyndham tools, systems, and initiatives
- Drive improvements in product, service, and guest experience
- Support new hotel openings
- Partner with the openings team to deliver best-in-class hotel launches
- Provide pre-opening guidance and on-site support
- Ensure commercial strategies and operational readiness are in place
- Work closely with Revenue and Sales teams to improve RevPAR and top-line performance
- Support the Finance team to collect franchise fees and ensure correct revenue reporting
- Identify revenue opportunities and support hotel-level execution
- Analyse guest feedback and performance data to enhance results
Why this role is exciting
- Directly influence hotel performance and enhance owner value across a diverse and dynamic region
- Collaborate with a wide range of stakeholders, including international hotel operators and ownership groups
- Gain exposure to a varied portfolio spanning multiple brands and market segments
- Play a key role in supporting and overseeing new hotel openings
- Operate in a high-visibility position within a leading global hospitality company
- Thrive in a dynamic environment offering travel, cross-functional collaboration, and strategic impact
What we’re looking for
- Proven experience in hotel operations or franchise operations within an international brand
- Strong understanding of hotel performance metrics, revenue management, and guest experience
- Excellent stakeholder management and influencing skills
- Ability to analyse performance data and translate insights into action
- Strong communication, presentation, and leadership capabilities
- Commercial mindset with a focus on delivering measurable results
- Living our Count On Me Service Culture
You’ll thrive here if you are
- A personable and grounded leader who operates without ego and excels in a flat, collaborative environment
- A strong relationship builder with the ability to influence and engage stakeholders
- Commercially focused and driven to achieve measurable results
- Analytical and solution-oriented, with a practical approach to problem-solving
- Highly organised with strong planning and prioritisation skills
- Open to travel and comfortable working across multiple locations
- An effective communicator able to engage across cultures and diverse stakeholder groups
- Adaptable and comfortable navigating a fast-paced and evolving environment
- Confident working in ambiguous situations, bringing clarity and direction when needed
Your background
- Degree in Hospitality, Business, or equivalent experience
- Previous experience as a General Manager or multi-property/operator role
- Strong exposure to P&L management, forecasting, and operational planning
- Experience within franchised hotel environments
- Fluency in English (additional languages are a plus)
Compensation & Benefits
- Competitive salary in the range of EUR 60,000 – EUR 70,000.
- Additional benefits as per company policy
🌍 International | Ref ID: ST-13492